Australian Businesses Prioritize Accessibility and Inclusion, Aligning with Consumer Preferences
A significant shift in Australian business practices has been observed in the last year, with a majority focusing on accessibility and inclusion. This trend aligns with consumer preferences and business leader perspectives on diversity, equity, and inclusion (DE&I), sustainability, and security.
According to recent surveys, 74% of Australian businesses have made accessibility modifications to their premises in the last 12 months. This move is supported by 75% of Australians who agree that all businesses should be accessible to people with disabilities. However, specific records of accessibility improvements in products and services are not publicly available.
Consumer purchasing decisions in Australia are heavily influenced by a business's performance in DE&I, security, and sustainability. A staggering 92% of business leaders believe increasing diversity and inclusion in the workplace will have positive benefits for the company. This sentiment is echoed by consumers, with 68% willing to pay more for products if they know they are accessible to people with disabilities. Similarly, 83% of businesses consider sustainability critical for success, and 58% of Australians would avoid shopping with businesses that do not source products sustainably. Additionally, 55% of Australians are more likely to shop with businesses that prioritize diversity in their workforce. The commitment to DE&I is further reflected in the fact that 80% of Australian organizations have or are implementing a DE&I strategy.
The data underscores a growing trend in Australian businesses prioritizing accessibility, diversity, and sustainability. These efforts not only align with consumer preferences but also reflect the business community's recognition of the positive impact of these initiatives on their organizations.
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