Bochum's Training Remains in High Demand Continues
In the Mittleres Ruhrgebiet, a region comprising Bochum, Herne, Witten, and Hattingen, innovative strategies are being employed to counter the shortage of skilled workers, particularly in commercial-technical professions.
Dr. Katja Fox of the IHK Mittleres Ruhrgebiet has emphasised the importance of investing in training as a key solution to this issue. On-site events such as training fairs and speed-dating sessions are being utilised to reach young people in these areas, offering potential strategies to attract talent.
These events are not the only tools being employed. Social media platforms like Instagram and TikTok are being used as new avenues for recruiting young talent, providing a digital approach to counter the shortage.
The training market in these areas saw an increase at the start of this year, with 1,626 new training contracts being recorded. This positive development is a testament to the resilience of the training market, despite economic challenges.
Commercial-technical professions are particularly popular in the training market, and initiatives like the Ecosys4you project are helping to meet this demand. This project offers an Online-Mentoring programme and arranges internships tailored for ambitious students and young entrepreneurs, providing first-hand experience and networking opportunities.
Digital recruitment platforms like HYRE are also being used to match companies with qualified sales and technical talent efficiently. HYRE leverages AI and expert consulting to pre-qualify candidates, optimise recruitment processes, and reduce time-to-hire, addressing the challenge of high demand and limited candidate availability.
Beyond programmatic and digital tools, there is an emphasis on stakeholder collaboration, involving co-creation workshops and dialogue among ecosystem actors in the Ruhr region. Such workshops help refine recruitment activities like mentoring, joint classes, and co-creation challenges, making efforts more attractive and effective for young commercial-technical professionals entering the market.
Recruiting apprentices from abroad is another potential solution being considered in these areas. The Welcome Office Bochum is a significant factor in facilitating this process, helping to connect companies with international talent.
In summary, recruiting young talent in Bochum under current market constraints relies on immersive internship and mentoring programs (notably the Ecosys4you project), AI-driven candidate sourcing platforms (e.g., HYRE), and collaborative ecosystem approaches that align educational, entrepreneurial, and industry stakeholders to meet the dynamic labor needs in commercial-technical fields. These strategies are proving effective in countering the shortage of skilled workers and ensuring the continued growth of the training market in the Mittleres Ruhrgebiet.
[1] Source: Ecosys4you Project [2] Source: HYRE
- In addition to on-site events and digital platforms, personal growth and learning are fostered through immersive internship and mentoring programs like the Ecosys4you project, which provides first-hand experience and networking opportunities for students and young professionals.
- The focus on education-and-self-development is demonstrated with the efficient matching of companies and qualified sales and technical talent using AI-driven platforms such as HYRE, ensuring the continuous growth of the training market in the Mittleres Ruhrgebiet.
