Germany's Media Habits Shift in 2025: Podcasts, Moving Image Media Gain
German media consumption habits have shifted in 2025, with notable changes in daily reach and usage time across various platforms. Linear radio and television, along with streaming services, have seen fluctuations in popularity, while moving image media and podcasts have gained traction.
Linear radio's daily reach has dipped slightly to 61.6 percent, down from last year's 63.3 percent, with usage time decreasing to 112 minutes. Meanwhile, music streaming services have seen a rise in daily reach to 21.7 percent, up from 20.9 percent, with usage time increasing to 25 minutes. YouTube's popularity has also grown, with daily reach increasing to 23.8 percent and usage time up to 23 minutes.
In summary, while linear radio and streaming services have experienced slight declines in daily reach and usage time, music streaming services, YouTube, and moving image media have seen increases. Podcasts and media libraries have also gained popularity. The rise in mobile email marketing and cross-community events has driven increased textual content interaction across platforms. The German-speaking population's total moving image media usage time has reached 196 minutes daily.
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