IBC2025 Sessions and Notable Events Unveiled by SMPTE
SMPTE, the Society of Motion Picture and Television Engineers, is set to make a significant impact at IBC2025, a media and entertainment technology conference taking place in Amsterdam from September 12-15, 2025. The organisation will present a series of informative sessions, networking events, and will be located at the Owner Pavilion in the RAI Hall 8 Lobby.
Session Highlights
SMPTE's sessions at IBC2025 focus on key topics driving change in media technology, workflows, and business models. Here's an overview of the focus areas:
- Smart Workflows – Harnessing AI tools for Next Generation Content: This session explores how AI tools can be integrated into workflows to enhance content creation and delivery, focusing on the role of AI in media production.
- Securing and Standardising Control: Inside the SMPTE ST 2138 Ecosystem: This session delves into the importance of securing and standardizing control systems within media environments, highlighting the SMPTE ST 2138 standard.
- From Classroom to Control Room: Building Careers in Media Technology: It emphasizes the development of careers in media technology, offering insights into education and training pathways for professionals entering the field.
- SMPTE Forward: New Standards, New Skills, New Communities: This session discusses upcoming standards, required skills, and community building within the media industry, reflecting SMPTE's mission to advance media technology.
Networking Events
In addition to the insightful sessions, SMPTE is also organising networking events to foster connections within the industry.
- The Green Line Media Networking Event: Scheduled for Thursday, September 11, this event provides an opportunity for networking on the journey to IBC2025.
- BT Media and Broadcast Drinks and Networking Event: Taking place on Sunday, September 14, attendees can connect with industry professionals in a relaxed setting at Stand 0.A05.
SMPTE will also be located in the IBC2025 Owner Pavilion, serving as a central hub for attendees interested in media technology and standards.
For those interested in staying updated on the latest news, trends, and product and tech information in the professional video industry, the TV Tech Newsletter is the #1 source.
SMPTE will present four sessions within the IBC2025 Partner Programme, with SMPTE Representatives and Speakers including President Richard Welsh, Executive Director Sally-Ann D'Amato, Marketing Manager Erminia Fiorino, Standards Director Thomas Bause Mason, and Education Director Maja Davidovic.
The first session, "Smart Workflows - Harnessing AI tools for Next Generation Content," will take place on Saturday, September 13, from 14:10 to 14:45 in E102, followed by "Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem" at the same venue from 14:55 to 15:30. The third session, "From Classroom to Control Room: Building Careers in Media Technology," will take place on Saturday, September 13, from 15:40 to 16:15, and the fourth session, "SMPTE Forward: New Standards, New Skills, New Communities," will take place on the same day from 16:25 to 17:00, all in E102.
On Sunday, Sept. 14, from 16:00 to 18:00, SMPTE Partner BT Media and Broadcast is hosting a drinks and networking event at Stand 0.A05. SMPTE's IBC Booth number is 3.A44.
IBC2025 will also feature additional networking events, but no specific details are provided. Readers can sign up for the TV Tech Newsletter below to stay informed.
- SMPTE, at IBC2025, aims to make significant impacts in media and entertainment technology, presenting informative sessions, networking events, and exhibiting at the Owner Pavilion in the RAI Hall 8 Lobby.
- The organization's sessions focus on key topics driving change, including smart workflows, securing and standardizing control systems, career development in media technology, and upcoming standards within the media industry.
- AI tools will be highlighted for their roles in content creation and delivery, showcasing their integration in media production workflows.
- Educational pathways and community building within the media industry will be discussed in the "From Classroom to Control Room" session.
- SMPTE's networking events will foster connections within the industry, with opportunities provided during The Green Line Media Networking Event and BT Media and Broadcast Drinks and Networking Event.
- Attendees can stay updated on the latest news, trends, and product information in the professional video industry through the TV Tech Newsletter.
- SMPTE's Partner Programme will feature four sessions, including discussions on smart workflows, control system security and standardization, career development, and new standards, skills, and communities.
- The topics will be presented by prominent SMPTE representatives such as President Richard Welsh, Executive Director Sally-Ann D'Amato, Marketing Manager Erminia Fiorino, Standards Director Thomas Bause Mason, and Education Director Maja Davidovic.
