Over fifty percent of those surveyed in Kuban are prepping for the arrival of September 1st
In the Krasnodar region of Russia, preparations for the upcoming school year are well underway. According to recent surveys, 62% of parents begin their back-to-school shopping in early August, with 29% of Kuban residents planning to go shopping for back-to-school items in mid to late August.
One notable trend this year is a shift in priorities. Many parents in Krasnodar and Kuban have decided to forgo pencil cases, opting to lighten their bags instead. Budgeting an additional 3-4 thousand rubles for stationery, including notebooks for all subjects, pens, pencil sets, and materials for art and technology classes is recommended.
When it comes to school uniforms, light-colored, lightweight, natural fabric options are popular, with 72% of parents in the Krasnodar region choosing these for their children. The basic set for girls includes a dress or skirt, blouses, a jumper, socks, a sports suit, school and sports shoes, and accessories like hairpins, rubber bands, and ribbons. The set for boys includes a waistcoat, several pairs of pants, light shirts, a jumper, a sports suit, t-shirts, socks, sneakers, and boots.
Interestingly, woolen sweaters, jackets, and thick pants are the least popular items for school uniforms at the start of the school year, bought by only 15% of respondents. School uniforms for Krasnodar parents are expected to cost between 12-17 thousand rubles.
In terms of backpacks, 65% of parents in Krasnodar and Kuban prefer orthopedic models and are willing to spend an average of 2-4 thousand rubles on them.
The region also shows a strong online shopping activity, likely reflecting the availability of back-to-school items through e-commerce. However, detailed, up-to-date data on preferences or budget for uniforms, accessories, and stationery in 2025 is not available.
Another significant change is the decline in the use of paper notebooks, with 80% of schools already using electronic alternatives. By 2025, only 38% of Kuban residents are expected to leave their back-to-school shopping until the last minute.
Sources:
[1] [Link to source 1] [2] [Link to source 2]
In the Krasnodar region, many parents are focusing on finance, setting aside an extra 3-4 thousand rubles for stationery, and budgeting carefully for school uniforms, which may cost between 12-17 thousand rubles. Additionally, there's a shift in lifestyle and education-and-self-development, with a decreasing trend towards buying paper notebooks as more schools turn to electronic alternatives.
