Rebranding business ambiance through the influence of the youthful employee base
In the ever-evolving world of work, attracting, retaining, and empowering the next generation of employees is crucial for any business. This is particularly true for Vietnamese Generation Z, who bring fresh ideas and a unique set of values to the table.
Serene Koh, the executive director of Talentvis, highlights some effective strategies for businesses looking to tap into this promising demographic. Offering hybrid work models that combine office and remote work, embracing new technologies such as AI, and providing meaningful career opportunities are key to attracting and retaining Gen Z employees.
Flexibility in work arrangements and a focus on wellbeing and work-life balance are also crucial. Gen Z values balanced lifestyles and respectful downtime, and companies that prioritize these aspects are likely to find favour with this generation.
Continuous skills development and vocational training are essential for retaining Gen Z employees. Companies should invest in skill certification and retraining programs, as encouraged by the new Vietnam Employment Law 2025, which offers tax incentives for such investments.
Building authentic diversity, equity, and inclusion (DEI) cultures is also important. Transparent policies and leadership accountability are key to meeting Gen Z's expectations for fairness and innovation.
Personalizing the employee journey by generation, leveraging technology to map and manage experiences, and creating clear growth pathways can help reduce resignation rates caused by lack of development and cultural mismatch. Engaging alumni networks and conducting structured exit interviews can identify retention issues and facilitate talent re-engagement.
Companies that fail to demonstrate sustainability and corporate social responsibility risk losing or never attracting Vietnamese Gen Z talent. Instant, two-way digital communication has replaced formal memos among Gen Z, and they prefer weekly feedback from managers. Over 90% of Gen Z in Vietnam seek autonomy to explore independently before seeking help.
Gen Z in Vietnam prioritize mental wellbeing, work-life balance, and flexible arrangements over salary. They also value a fun, active workplace and friendly colleagues. Companies that respond to these expectations of transparency, empathy, and continuous growth will not just hire, but they will retain and empower the next generation.
Slack and Microsoft Teams are popular tools among Gen Z for transparent and frequent expression of ideas, building trust, and fostering faster collaboration. Companies should redesign roles for Gen Z employees, providing clear objectives with the flexibility to execute tasks, to reduce micromanagement and boost engagement.
In summary, a combination of flexible, tech-forward, growth-oriented, and inclusive workplace practices, aligned with legal reforms promoting skills development, creates an effective environment to attract, retain, and empower Vietnamese Gen Z employees. Companies who respond to these expectations will not just survive, but thrive in the competitive job market of the future.
- To retain Gen Z employees, it's essential for businesses to invest in continuous skills development and vocational training, as encouraged by the new Vietnam Employment Law 2025, which offers tax incentives for such investments.
- Companies that prioritize flexibility in work arrangements, mental wellbeing, and work-life balance, as well as embrace new technologies, will not just hire, but retain and empower the next generation, as Gen Z in Vietnam prioritize these aspects over salary.
