Retail Industry Faces Major Accessibility Challenges
A recent study reveals alarming accessibility issues in the retail industry. Over three-quarters of retail pages lack clear image descriptions, while nearly a third fail basic keyboard navigation. These barriers can cause shoppers to abandon their carts, with accessibility-related lawsuits being a consistent threat in the U.S.
The retail industry faces significant accessibility challenges. Retail websites averaged over 350 accessibility issues per page, the highest among all industries. This includes an average of eight links per page missing context. Moreover, more than three-quarters of retail pages lacked clear image descriptions, and nearly one in three failed basic keyboard navigation.
These issues can have serious consequences. Accessibility barriers can cause shoppers to abandon their carts, with 80% of customers considering the experience a company provides as important as its products. In the U.S., retail has consistently been one of the top industries targeted by accessibility-related lawsuits. The situation is now further complicated by the European Accessibility Act (EAA), which requires stricter accessibility standards for retailers operating globally.
To address these challenges, retailers are focusing on revenue-critical journeys to reduce cart abandonment and capture more holiday sales. Companies like KiwiQA and testRigor are actively working on improving digital accessibility through automation and specialized testing. By combining automated fixes and expert testing, retailers can maintain accessibility at scale and provide seamless shopping experiences.
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