Rising Stars in Creativity: Whalar's New wave of Innovative Artists
Whalar, Partnering With Logitech For Creators, Launches Academy To Elevate Marginalized Creators
Say goodbye to the stereotypical life of a content creator hindered by promoting skincare products or fashion hauls. In collaboration with Logitech For Creators, Whalar, a creator commerce company, has inaugurated a new academy, recruiting 12 influencers hailing from the U.S, U.K, and Germany. These influencers are mainly from marginalized communities, often overlooked and underpaid, shadow-banned, and frozen out of brand deals when they speak up against injustice.
Heading this trailblazing program is Jamie Gutfreund, Whalar's chief marketing officer. Gutfreund emphasizes that the academy is "platform agnostic," setting it apart from the increasingly crowded field of academy competitors, like YouTube. While YouTube concentrates primarily on video creation and monetization, Whalar takes a broader approach—embracing various forms of content creation and brand partnerships.
The Creative Powerhouse of Whalar
Whalar, an esteemed independent creator and social agency, is valued at a staggering $400 million following investments from industry luminaries[5]. At the helm of North America's creative strategy for Whalar is Lizzy Bilasano, Head of Creative Strategy[1]. This focus on creativity and strategy is what drives Whalar to empower marginalized creators through its innovative academy.
A Fresh Approach to Creator Empowerment
Whalar's academy is geared towards:- Boosting Creativity: Providing resources and training to hone creators' skills in producing top-notch content and fostering successful brand collaborations.- Creating Industry Networks: Offering networking opportunities with brands and prestigious industry professionals.- Cultivating Quality Content: Encouraging creators to churn out high-quality content that strikes a chord with brands' goals and engages their audience.
By putting creators' needs first and offering a platform-agnostic approach, Whalar's academy has the potential to make a significant impact, paving the way for a more inclusive and rewarding future for content creators.
- The Whalar academy, in collaboration with Logitech For Creators, is designed to challenge the stereotypical lifestyle of content creators, moving beyond fashion-and-beauty and lifestyle content, and instead focusing on technology, education-and-self-development, entertainment, and social-media.
- Unlike other academy competitors like YouTube, Whalar's approach is platform-agnostic, embracing various forms of content creation and brand partnerships rather than solely concentrating on video creation and monetization.
- By offering resources and training to hone creativity, creating industry networks, and encouraging the cultivation of quality content, Whalar's academy aims to make a significant impact, leading to a more inclusive and rewarding future for content creators from diverse backgrounds.
