Santander, an official partner of Formula 1, initiates a worldwide educational initiative offering free resources for learners
In an exciting development, 2009 Formula 1 World Champion Jenson Button has partnered with Santander to launch a global campaign aimed at making education more visible, accessible, and inspiring for people worldwide. The initiative, set to roll out in June 2025, leverages the influence and storytelling power of motorsport to promote Santander's educational platform, Santander Open Academy.
The campaign is centred around the mockumentary-style film, "Life After F1", which stars Jenson Button and introduces audiences to the opportunities offered by Santander Open Academy. In the film, Jenson discusses his life after F1, emphasising the importance of continuous learning and adaptability for personal and professional growth.
Santander Open Academy is a global e-learning platform offering free access to world-class courses, expert-led content, and financial scholarship opportunities. The platform, open to anyone, anywhere, empowers learners at every stage of life and career in fields such as technology, languages, business skills, financial education, and more.
A new free online course in High-Performance Leadership, co-created with Jenson Button and Claire Williams, is now available on Santander Open Academy. The course, designed to help individuals develop the skills needed to excel in leadership roles, is just one of the many opportunities available on the platform.
The campaign will be promoted across Formula 1's corporate digital channels, utilising the sport's global reach to connect audiences with Santander Open Academy. A total of 10 images related to the campaign are available for download, each with dimensions of 1920x1280 and file sizes ranging from 959.65 KB to 988.58 KB. The combined size of all images is 4.77 MB. The film is available for viewing on YouTube.
By combining the excitement and inspiration of Formula 1 with the power of education, this campaign promises to make a significant impact on the lives of millions, opening doors to endless learning opportunities and personal growth.
In the campaign spearheaded by Jenson Button and Santander, the focus is on the mockumentary-style film, "Life After F1," which merges financial education, business, and technology within the context of an engaging story. This film, available on YouTube, highlights the significance of continuous learning and adaptability, emphasizing the importance of both educational and self-development opportunities like those offered by Santander Open Academy.
