Second Edition of 'Leadership Summit 2025' to be Hosted by ShareChat and Moj in 2025, Celebrating Short-form Content Leadership
The 2025 ShareChat Moj Short Form Big Impact Leadership Summit, held on July 25, 2025, at 12:12 PM IST, highlighted the transformative power of cultural insights, language-driven storytelling, and micro-dramas in regional digital content. Here's a summary of the key insights discussed:
Culture as Consumer Intelligence
Culture, including language, rituals, and regional nuances, was framed as the core driver shaping digital audiences, far beyond demographics. Brands were urged to look into the emotional and cultural pulse of regional India to build relevance, trust, and scale.
Language-First Storytelling
Storytelling in native and regional languages significantly enhances brand relevance and user engagement in short-form content. This approach taps into cultural fluency that resonates deeply with consumers and increases trust.
Micro-Dramas and Serialized Content
A shift from scattered user-generated content (UGC) to structured, serialized micro-dramas was discussed. Platforms like ShareChat’s QuickTV are leading this evolution, with over 30 million viewers consuming 120 million micro-drama episodes daily.
Brand Engagement through Cultural Integration
For brands, success lies in becoming part of conversations, cultures, and consumer decisions, not just gaining visibility. Blending entertainment, aspiration, and utility in the regional scroll-first mindset enables moments that spark curiosity, discovery, and purchase action, especially crucial during peak seasons like festivals.
Regional Content and Hyperlocal Influence
The summit underscored the increasing importance of hyperlocal marketing and influencers in Tier 2 and Tier 3 cities. Regional creators, especially micro influencers fluent in local languages and cultural sensibilities, serve as authentic voices that build trust and relevance for brands in these markets.
Strategic Industry Focus
Brands and agencies are encouraged to leverage these insights to shape the next era of growth by integrating cultural signals as dynamic consumer intelligence. This shifts their marketing from generic demographics to emotional, cultural resonance, positioning short-form video as the dominant format for authentic, impactful storytelling in regional markets.
In essence, the summit advocated for embracing cultural diversity through language and storytelling, harnessing emerging micro-drama formats, and engaging with hyperlocal creators to deepen brand impact in regional India’s evolving digital ecosystem.
For more information, visit the summit's website, Telegram, Facebook, or copy the link provided. The community participating in the discussions consists of over 2 million industry professionals. A mobile application for the website is available for real-time updates and saving favorite articles. Subscribing to the Newsletter provides access to the latest insights and analysis.
Commenting on the article implies agreement to the Prohibited Content Policy. The article can be accessed on smartphones. The event discussed is the "Short Form Big Impact Leadership Summit 2025" hosted by ShareChat and Moj, focusing on building brands in a short-form world and the emergence of micro-dramas as India's new prime time.
- To enhance their relevance and user engagement, brands should embrace language-first storytelling in short-form content, particularly in native and regional languages.
- In the evolving digital ecosystem of regional India, brands and agencies are advised to leverage cultural insights and hyperlocal marketing strategies by engaging with regional creators and influencers.
- The transformative power of micro-dramas in regional digital content was emphasized, with platforms like ShareChat’s QuickTV leading the shift from scattered user-generated content to structured, serialized micro-dramas.
- Marketing efforts should shift from generic demographics to emotional and cultural resonance, hoping to position short-form video as the dominant format for authentic, impactful storytelling in regional markets.
- Social media platforms offer valuable resources for keeping up-to-date on the latest insights and analysis from the 2025 ShareChat Moj Short Form Big Impact Leadership Summit, including access to the summit's website, newsletter, Telegram, and Facebook.
