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Supermarkets Worldwide Slammed for Promoting Unhealthy Eating

Only 15% of supermarket ads highlight fresh, unprocessed foods. 69% promote unhealthy products. Urgent interventions needed to combat global nutrition-related diseases.

In this image there is a super market, in that super market there are groceries.
In this image there is a super market, in that super market there are groceries.

Supermarkets Worldwide Slammed for Promoting Unhealthy Eating

Supermarkets worldwide, including in European countries like Germany and Austria, are under scrutiny for promoting unhealthy eating habits through advertising and product placement. A recent study reveals alarming trends that consumer advocates are urging to change.

The food environment in supermarkets significantly influences consumer purchasing behavior. A mere 15% of advertising highlights fresh, unprocessed foods like fruits and vegetables. Conversely, 69% of advertising promotes unhealthy products such as sugary drinks, chips, chocolate, and ice cream. The situation is particularly concerning in Germany, where only voluntary self-regulations by the food industry are in place, deemed insufficient by consumer advocates.

Supermarkets and discount stores worldwide contribute to this issue. Interventions to improve the food environment are urgently needed to combat the global rise in nutrition-related diseases. The study found that 70% of products near checkouts and exits, and 71% of products in sale displays, are unhealthy. Consumer advocates call for advertising restrictions on unhealthy foods, particularly targeting children.

The study's findings underscore the urgent need for stricter regulations and interventions to promote healthier food choices in supermarkets. This includes limiting advertising and product placement of unhealthy foods, especially those targeting children. Consumer protection groups like foodwatch in Germany and Austria are actively involved in monitoring these practices and advocating for change.

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