The Economic Times Launches 'Wealth' Tabloid for Indian Investors
India's business journalism landscape is thriving, with a unique focus on print media due to widespread newspaper access. The Economic Times, a leading Indian financial newspaper with a circulation of 750,000, has launched 'Wealth', a new tabloid-sized publication dedicated to personal investing.
The cover of 'Wealth' promises a 'Golden Period of Investing' in India's growing economy over the next 20 years. Anand Mahadevan, national features editor of The Economic Times, believes in-depth feature stories set newspapers apart from brief internet stories. Rohit Saran, executive editor, discussed the nation's increasing demand for business news ahead of 'Wealth's' launch.
India's financial press differs from the U.S., reflecting a unique economy and mindset. Despite the digital age, print remains dominant, with over a half-dozen national financial publications competing for readership. A survey of over 3 million literate Indian youth found that nearly two-thirds prefer newspapers for news and current affairs. Business journalism professors, like Andrew Leckey, emphasize understanding various presentation methods in newsrooms.
The launch of 'Wealth' by The Economic Times underscores the vitality of India's business journalism sector. With a massive, engaged readership and a diverse range of publications, the Indian market continues to thrive, offering unique opportunities for investors and journalists alike.
