Thirty-Two Prominent Advertising Technology Companies Based in Los Angeles You Should Familiarize Yourself With

Los Angeles, a city renowned for its dynamic digital sector, is home to numerous companies specializing in digital marketing that are transforming how businesses promote themselves. This article explores various AdTech companies based in LA, their offerings, and their impact on the digital marketing landscape.

Digital Marketing Solutions

Wpromote, a prominent player in the industry, assists businesses in expanding their market reach and enhancing customer lifetime values through a range of digital marketing tools. Meanwhile, Scorpion provides a suite of internet marketing products designed to help businesses connect with wider audiences.

Advertising Transparency and Insights

Pathmatics offers a platform that sheds light on the digital advertising ecosystem, enabling users to analyze and optimize their campaigns. Ace Metrix, on the other hand, provides solutions and insights for evaluating video advertising.

Native Advertising and Beyond

Nativo offers a comprehensive native technology stack to simplify the creation, deployment, and optimization of native ads across various media platforms. GumGum continues to innovate, having recently launched a product that generates in-screen ads across multiple devices.

Mobile Marketing and Engagement

ConsumerTrack equips clients with multiple marketing solutions, helping brands engage with their audiences more effectively. MomentFeed develops an integrated marketing program tailored for the mobile age.

Video Advertising and Cross-Device Transactions

VideoAmp's technology enables clients to transact across all devices, from TV to digital, with its screen optimization platform. Bridg helps retailers and restaurants find potential loyalty members, drive new online orders, re-engage lapsed customers, and discover first-time customers, offering a unique approach to video advertising.

Influential connects brands with social media influencers best positioned to promote their products. Markett helps brands scale their ambassador programs to build awareness and grow their customer base.

Data-Driven Advertising and Customer Acquisition

System1 is a marketplace for pay-per-click advertising, analyzing billions of attributes and accessing consumer intent. Friendbuy is a digital marketing and customer acquisition platform focused on referral programs and email, with a strong reputation and client list.

Programmatic Advertising and Content Marketing

Viant simplifies the process of launching exceptional digital marketing campaigns, enabling businesses to reach consumers across channels where they are most engaged. Fieldtest combines high-touch content marketing and high-reach programmatic delivery.

Virtual Reality Advertising and Location-Based Marketing

Vertebrae's native advertising platform connects brands and agencies with virtual reality developers and 360° video creators. Foursquare equips companies with geo-spatial technology to locate audiences and personalize their branding experiences.

Advertising Technology and Services

OpenX Technologies operates a platform that helps both publishers and ad buyers to sell and purchase ad space, respectively. The Trade Desk offers a comprehensive marketplace for advertising, helping businesses tailor campaigns to target audiences. Centerfield helps businesses acquire customers through a proprietary network of content-rich websites.

Outsourced CMO Services and Lead Generation

Hawke Media acts as an outsourced CMO for companies, helping clients save money, enhance efficiency, and generate revenue. Advertise Purple offers a full suite of market affiliate tools to help boost exposure for e-commerce companies. AdQuadrant helps advertisers drive leads and grow revenue through social media networks.

The Future of AdTech in Los Angeles

While this article provides an overview of the AdTech landscape in Los Angeles, it's important to note that the industry is continually evolving. As of now, there are no available search results identifying which Los Angeles-based AdTech companies are currently working on virtual reality advertising development. However, with the city's flourishing tech scene, it's safe to assume that innovative advancements are on the horizon.