Virginia GOP Nominee Focuses on Trans Issues as Voters Prioritize Affordability

With the election just weeks away, Earle-Sears' emphasis on transgender rights may not resonate with voters focused on affordability. Spanberger, meanwhile, supports local input on trans student policies.

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2025 October 3 . 1:08 PM

1 min read

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Virginia GOP Nominee Focuses on Trans Issues as Voters Prioritize Affordability

Virginia's gubernatorial race intensifies as polls reveal affordability is the primary concern for voters. Nevertheless, Republican candidate Winsome Earle-Sears has prioritized transgender policies, sparking debate and criticism.

Earle-Sears' campaign has invested over $2 million in ads centered around transgender issues, more than any other topic. She is scheduled to speak at an event hosted by Moms for Liberty, a conservative group, on Friday. The Republican nominee has also aired ads portraying her Democratic opponent, Abigail Spanberger, as 'being for they/them', mirroring messaging used against Kamala Harris in the 2024 presidential election.

However, Democratic strategist Rodell Mollineau believes focusing on transgender rights may not be a winning strategy in Virginia, given Spanberger's moderate stance and Earle-Sears' association with former President Trump. National polling also indicates that debates over transgender policies rank lower among voters' priorities, with inflation and cost of living being the top concerns.

Spanberger, conversely, supports a bill that would provide local input on transgender students' bathroom use and sports participation. Virginia Attorney General Jason Miyares defends Earle-Sears' focus on trans issues, despite voters' desire to discuss affordability.

As the Virginia gubernatorial election nears on November 8, 2023, voters' top priority remains affordability. However, Earle-Sears' campaign has made transgender policies a key focus, with the Republican nominee set to discuss these issues at an upcoming event. Meanwhile, Spanberger emphasizes economic concerns and supports local input on transgender student policies. The impact of these differing strategies on the election result remains to be seen.

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